Selected Work

Case studies.

Each project is framed by the challenge, my approach, and the outcome.

Newport Speedway

From junkyard to sold out

Challenge: Newport Speedway, a 3/10-mile oval with 26-degree banking, had been dormant since its final race in November 2017. When new ownership acquired the property in 2024, crews had to remove hundreds of tons of scrap vehicles and metal from what had become a junkyard before racing could resume. The task was to restore East Tennessee’s confidence in the venue.
What I did: Directed the relaunch marketing and communications strategy and built a sponsorship program spanning multiple divisions.
Result: Sold-out events at a venue that had sat dormant for seven years.

ASA STARS National Tour

A national tour comes to Newport

Challenge: Position a national touring series date as the premier event of the season.
What I did: Led event public relations with NASCAR champion Kevin Harvick as grand marshal, and designed the event creative shown here.
Result: National attention and a marquee name for a regional short track.

A driver climbing into his car before a race

Chad Finchum · NASCAR

Sponsorship strategy

Challenge: Present a NASCAR driver as a compelling, measurable investment for corporate partners.
What I did: Wrote and designed sponsorship proposals that pair the driver’s story with partner value.
Result: A professional, sponsor-ready platform for partner outreach.

Madison wearing a team headset trackside

Octane Influence

Launching an agency

Challenge: Establish a credible motorsports marketing agency from the ground up.
What I did: Developed the brand identity, positioning, and content systems, along with client sponsorship frameworks.
Result: A fully realized agency brand, prepared to win and serve motorsports clients.

Newport Speedway · ZMAX CARS Tour

Collectible driver tickets

I designed a series of collectible admission tickets for the ZMAX CARS Tour’s October 3, 2026 event at Newport Speedway. Each ticket features a competing driver: Derek Kraus, Carson Brown, and Landon Huffman.

Brands & Organizations I’ve Worked With

Barstool SportsRon Capps MotorsportsAmerican Flat TrackMike’s Hard LemonadeLag Shot GolfLevy MotorsportsSugarlands Distilling Co.Full Moon GraphicsPitLogicThe Cotton Eyed JoeBubba BrewsHootersKnoxville Leadership FoundationNew Hope Counseling Center