About
Strategy, executed at the track.
I am a motorsports marketing and public relations professional whose work spans venue leadership, team and driver representation, series activation, and brand development. My experience covers NASCAR, ARCA, NHRA, rally, and short-track racing. As Director of Marketing & PR at Newport Speedway and founder of Octane Influence, I have led a venue revival, built sponsorship pipelines, and developed brand audiences from the ground up.
My connection to the sport began long before my career. I grew up next door to dirt late model racers Kyle and Kody Courtney and was involved in their racing careers throughout my childhood, celebrating in victory lane at I-75 Raceway in Sweetwater, Tennessee.
My academic training in social work, with a degree from King University, informs how I approach fans. It gives me a grounded understanding of community behavior and audience psychology, and of what earns lasting loyalty. That perspective is uncommon in motorsports marketing, and it shapes every program I build.
I do not build campaigns. I build belonging.
Toolkit
Platforms I work in
Education & Certifications