Madison Loepp

Experience.

Experience

From the grid to the grandstands.

Venue, team, agency, driver, series, brand, and media roles, giving me a working view of how every stakeholder in the sport creates value.

Track

Director of Marketing & PRNewport Speedway · Newport, TN

  • Directed the marketing and communications strategy for the track’s return after seven dormant years and a full junkyard cleanup, building to sold-out events
  • Led public relations for the ASA STARS National Tour event, featuring NASCAR champion Kevin Harvick as grand marshal
  • Developed and secured sponsorship partnerships across multiple racing divisions
Agency

FounderOctane Influence

  • Founded a motorsports marketing agency and built its brand identity, positioning, and content systems
  • Designed sponsorship and content frameworks tailored to motorsports clients
Driver

Driver MarketingChad Finchum · NASCAR

  • Developed sponsorship proposals and pitch materials to support corporate partner acquisition
Rider

Social Media ContentJared Mees · American Flat Track · Ongoing

  • Create ongoing social media content for nine-time American Flat Track Grand National Champion Jared Mees, building his digital presence with fans and partners
Crown Jewel

Coca-Cola 600With William Wilson · NASCAR Cup Series · Charlotte Motor Speedway

  • Partnered with William Wilson, designer of the custom jackets presented to race winners, at NASCAR’s longest race
  • Supported race day activities and victory lane preparations, and produced media and content, including in The Speedway Club at Charlotte Motor Speedway
Team

Field MarketerRon Capps Motorsports · NHRA · Contract

  • Represented the NHRA Funny Car team in a contracted field marketing role, engaging fans and partners at the track
Series

Track Promoter & Brand RepresentativeAmerican Flat Track · DuQuoin Mile

  • Represented the series and its partner brands on track and on the podium
  • Executed trophy ceremonies, the pole award presentation, and on-track number board operations
Brand

Brand RepresentativeLag Shot Golf · PGA Show

  • Led live product demonstrations for buyers, media, and attendees at golf’s largest industry trade show
  • Supported trade show activations and booth engagement on behalf of the brand
Media

Activations & MarketingBarstool Sports · Barstool College Football Show · Tennessee vs. Florida

  • Ran and supported on-site activations and marketing alongside Dave Portnoy and the Barstool Sports team
  • Delivered fan engagement at a live national broadcast for one of college football’s biggest rivalry games
Activation

Brand ActivationMike’s Hard Lemonade · Country Thunder · Bristol Motor Speedway

  • Staffed the brand’s on-site activation at a major country music festival hosted at Bristol Motor Speedway
  • Engaged festival guests and drove product awareness for Mike’s Hard Lemonade Seltzer